Melbourne, Australia – Prepare to embark on a journey into the world of sustainable fashion and innovative biomaterials as the "WTF! We The Fungi" Exhibition takes center stage from October 25 to October 28, 2023 at Micro-Labs, a vibrant community center nestled in the heart of Melbourne
WTF! - an acronym that stands for Wear The Fungi - introduces an exciting collective of local brands driven by sustainable values that resonate globally. Spearheaded by MYCL™️ - Mycotech Lab, a pioneering biomaterial company specializing in sustainable materials crafted from mushroom mycelium, this initiative shines a spotlight on local brands that have embraced Mylea™️, a cutting-edge, leather-like material derived from mycelium, to create a range of exquisite wearable fashion items.
As a testament to the innovation and dedication to sustainable fashion, Melbourne Fashion Week 2023 has graciously provided MYCL™️ with a prime location in the heart of Melbourne to showcase the captivating Fungi to Fashion collection. These local brands share a common commitment to global sustainability, making this event a highlight of Melbourne Fashion Week.
Dates: May 25th to October 28th, 2023
Venue: Micro-Labs, 227-229 Bourke St, Melbourne VIC 3000, Community center in the city of Melbourne, Australia
- Diverse Collections: Immerse yourself in an array of exhibits showcasing global value brands committed to sustainability.
- Engaging Talks: In-depth discussions about mycelium exclusive with MYCL Team!
- Business Opportunities: Explore the live talks and seize the chance to expand your market in Australia during Melbourne Fashion Week 2023.
- Empowering Workshops: Gain a deeper understanding of sustainability and our shared future through interactive workshops that foster community engagement. An exceptional opportunity to gain exposure during Melbourne Fashion Week 2023 in the Australian market.
"WTF! We The Fungi" is not just an exhibition; it's a testament to the power of sustainability and innovation in the fashion world. Melbourne, get ready to be inspired, informed, and involved in this remarkable journey towards a more sustainable future.
For more information, please visit our event page.
MYCL started as a gourmet mushroom producer in 2012. Once the mushroom-growing bags became hard and robust after use, the company started researching the phenomena, thus gaining access to numerous Mycology laboratories in Indonesia, Singapore, and Switzerland. As a result of the research, MYCL now uses mushroom mycelium, the vegetative part of mushrooms, as a natural adhesive and uses it as a binding agent to create biomaterial composite (Biobo) and cultivate it to create strong, leather-like material (Mylea™).
MYCL has also consistently measured GreenHouse Gas emissions since 2020, was awarded the B-corps certificate, and got low carbon awards from MIT Solve, including 100 efficient solutions by solar impulse.
For more information about MYCL, please contact:
Website and social media: https://mycl.bio/
About Melbourne Fashion Week
Melbourne Fashion Week (MFW) is a dynamic week-long tribute to Melbourne's fashion excellence. Featuring a stellar lineup of top designers, MFW dazzles with Premium Runways by leading fashion icons. It offers a diverse program, celebrating Australian fashion with runway surprises in unique locations, expert talks, interactive workshops, spontaneous fashion pop-ups, and immersive experiences. With 800+ designers, retailers, and venues, MFW draws over 175,000 attendees yearly, celebrating Melbourne's thriving fashion scene through 150+ diverse events, delivering a $23 million economic boost and generating $37 million in media value. MFW proudly goes green, certified carbon neutral, using recycled gift bags, championing sustainability, and achieving a remarkable 1:231 PR campaign ROI with a vast social media reach exceeding 3 million.
For more information about Melbourne Fashion Week:
COVID-19 has demonstrated how vulnerable traditional models for retail and city spaces can be. Using a variety of new and emerging technologies, the Micro-Labs pilot re-imagines these spaces and how we can make them more desirable, feasible and viable for those returning to our city.
At this shared and flexible venue, you can collaborate, meet people, co-work, borrow and browse the library collection, host or join an event, shop and more. Technology enables activities here and the space will adapt over time according to users’ needs and feedback.
Through collaborative design and implementation, this pilot started in May at 227-229 Bourke Street, Melbourne. This pilot will continue for at least six months, to enable us to fully test the concept and collect community feedback.
Follow us on Instagram or by hitting ‘Follow’ on this page to keep up-to-date on events and activations. Check out the frequently asked questions (FAQs) below or stop by during opening hours to explore Micro-Labs in person.
Micro-Labs was one of three winning projects selected as a pilot through the Reimagining the City challenge.
Learnings from this project and data collected will continue to inspire and help implement innovation in other city of Melbourne spaces and programs like our libraries and community hubs.
Address: 227-229 Bourke Street, Melbourne