Doublet, LVMH prize winner and leading streetwear fashion brand from Japan is going to launch a collection from Mylea grown by MYCL-Mycotech Lab. The collection runway can be watched during Paris Fashion Week on Sunday, June 27th, 2021. For the recorded version here.
Doublet is replacing leather in this fashion collection with Mylea, leather-like material made out of Mushroom Mycelium grown by Biomaterial company MYCL-Mycotech Lab. In comparison with leather, Mylea can be grown into a leather-like material with less time, less water consumption, far less carbon emission, do not use any harmful chemicals or heavy metals in the process which can hazardous not only to the environment but to human health, and above all no animal were harmed during the process.
The concept behind the STRANGEST COMFORT collection is quoted from Doublet Official Press Release.
The world is becoming extremely convenient and comfortable to live in. “This is no good, that's not good. If you do this, your social media will blow up so be careful”. “This is good, that’ s very good because it does not have a bad effect on nature.” the world, television and the internet tell us.
Everyone is looking in the same direction and hoping for a bright future. The way of thinking like that is necessary and I think it’s important. However, I feel uncomfortable walking along the roads that are being guided by society and being too well-behaved and serious.
People say “It’s cool because these clothes are made of environment-friendly materials.”
I wonder if fashion was that kind of thing.
Fashion is something that makes you feel excited, wants to meet someone, wants to go somewhere, and creates conversation and communication. I’ve been designing clothes with that in mind.
If so, rebellious punk fashion with environment-friendly materials is here. Let’s make bad clothes that are made in a good way with honest and to the evil way. To blow away the contradictions that overflow in the world. Like Sid Vicious who sang the cover of Frank Sinatra’s song. In our way (My Way).
more on this Vogue article here
Doublet is a fashion brand based in Japan founded in 2012 by Masayuki Ino. The label grows fast and is well known in Japan with its well-known gender-neutral streetwear. Doublet is also well known for pushing the boundaries of textile development, and this is what they are doing with Mylea in 2021 Paris Fashion Week after receiving Tokyo New Designer Fashion Award in 2013, the 2017 Tokyo Fashion Award and LVMH Prize for Young Fashion Designers.
More about doublet
MYCL - Mycotech Lab
Mycotech Lab is a bio-based material startup from Indonesia. Founded in 2015 by five co-founders: Adi Reza, Ronaldiaz Hartantyo, Annisa Wibi, Robbi Zidna Ilman, Arekha Bentang.
Mycotech objectives are to grow material using mushroom mycelium as a natural adhesive. By collaborating with local mushroom farmers to produce sturdy, lightweight products from strong, organic fibers that are formed into custom shapes, including BIOBO boards, a binderless board using mushroom mycelium as natural adhesive and Mylea a leather-like material which is fully grown using mushroom mycelium. Mycotech utilizes agricultural waste and turns them into material. With a variety of material characteristics, mycelium material potential is endless.
As of November 2019, Mycotech is one of the 3 Indonesian corporations/businesses that achieved and passed the B Company Certification and is now a certified B Corporation. Mycotech has put in high effort to fulfill the high-level certification in order to make sure that the company is able to become the change that is sought in the world.
The Covid-19 Pandemic that has affected our daily lives is about survival; personally, and economically. The fashion industry is one of the businesses that experience the impact of consumer’s consumption habits shift as consumers prioritize necessary over discretionary products. On the other side, we can also witness a direct positive impact on the planet earth.