Jakarta, 26 January 2024 - In a groundbreaking move towards sustainable living without sacrificing elegance, Pita is set to launch the Shrüm stool collaboration between MYCL and ōd architecture studio, a marvel of eco-conscious design crafted from mycelium. This innovation, a result of a two-year collaboration promises to redefine the possibilities of sustainable furniture. This event, to be hosted by the charismatic Jordan (Teuku Zacky), promises to be a fusion of sustainability living enthusiasm.
The Shrüm Stool Unveiling
The launch of the Shrüm stool marks a transcendence in the realm of sustainable furniture products. Pita envisions a world where opulence seamlessly intertwines with sustainable living, and the Shrüm stool represents a pivotal step forward in this commitment. Crafted from mycelium, a sustainable and biodegradable material, this stool is a true embodiment of innovation and eco-conscious design.
“Shrüm is an embodiment of conscious collaboration, research, and design. Encapsulated in a material-specific form for a mindful and regenerative future.” Gosha Muhammad, Principal Architect and Founding Partner of ōd architecture studio.
MYCL, renowned for pioneering environmentally friendly materials, has collaborated with ōd Architecture Studio to create the Shrüm stool. The meticulous craftsmanship showcases MYCL's dedication to pushing the boundaries of sustainable living with materials like Mylea, Biobo, and MYCL Composite.
Ronaldiaz Hartantyo, Chief of Business Development and Co-founder of MYCL expressed, "It is an honor for MYCL to bring the Shrüm stool, a result of our collaboration with ōd architecture studio, to Pita and introduce it to the public."
Beyond Furniture, a Hub of Creativity
Pita is not just a furniture showcase; it is a dynamic hub where creativity and innovation converge. It aspires to be a catalyst for the development and influence of the design industry in Indonesia. Pita goes beyond being a curated collection of international and local brands, transforming into a vibrant space where creative and innovative minds gather to shape the future of Indonesia's design landscape.
Zero Movement: Pita's Commitment to Sustainability
In alignment with Pita's vision, the Zero Movement campaign reflects its commitment to a responsible economy and environmental protection. Pita collaborates with organizations like MYCL and ōd Architecture Studio to champion three zeros: zero waste, zero inequity, and zero guilt. Erlangga Boenawan, President Director of PT Imago Mulia Persada, the parent company of Pita, stated, "PITA is your go-to destination for a sustainable and ethical designer mix of international and local brands. PITA is more than furniture; it’s an innovator in creating new experiences while championing the movement towards zero movement practices."
Where Design and Sustainability Converge
The launch event promises to be a celebration of conscious collaboration, research, and design. Key figures in the design and sustainability industry, including Ronaldiaz Hartantyo, Gosha Muhammad, Riana Setia S., and Hendro Hadinata, will share their insights.
The event feature heartfelt talks on mycelium, the raw material of Shrüm, the Shrüm design process, government support for sustainable design, and the future of design products. These talks will not only focus on products, but will also go further to discuss sustainability, solutions, and the role of government and the creative industry in accepting these innovations.
Not only will they get information about the product, but Attendees can indulge in a curated selection of light bites from Seroja Bakes and attendees can enjoy a special performance from Febie Devina, a talented Indonesian cellist, accompanied by Jesus Cedeno.
MYCL’s Shrüm stool launch is not just a furniture unveiling; it's a statement—a testament to the possibility of marrying luxury with sustainability, setting a new standard in the design industry.